If you want your website to generate business then people have to find the website first. As you know most people will just plug a few search words into Google, like “#freelance web developer“ or “best personal trainer” and start clicking away at the first results that pop up. You want your business to be in those first results! The art and science of getting businesses to listed higher is called #Search Engine Optimization (#SEO for short). Seo strategy makes use of several techniques that include configuring the website coding to be friendlier to the search engines, and creating great content that will pull web searchers to your page.
All of those things are great and necessary, but it all begins with research! If you start to make changes and go all crazy on your site, you may get down the road only to find out that you were chasing the wrong dog the whole time.
Here is a great article from Uhuru Network, that gives a brief overview into what is called #Keyword Research – the foundation of SEO!
Hope that you like it.
An SEO strategy is used to help you determine what content you need to write about and what keywords the content will target. You can’t just write about a topic and expect people to find you. A strategy helps set you on the right path to Google discovery. Do you know how search engines work?
Every page on your website needs to have a keyword associated with it. This focus keyword is what the content on the page is about. If you know what the best keywords to target in your SEO strategy are, then every page/post on your website has a purpose. You shouldn’t publish any content without a keyword focus because it will never get found otherwise.
You can’t begin researching keywords without knowing what you’re going to be writing about. It’s like putting the cart before the horse. Your content plan dictates what you need to be writing about, and keywords are then associated with each blog post.
If you don’t have a content calendar, you can’t research keywords. Well, you could, but it makes things harder and out of order. For example, let’s say we own a boots e-commerce website, and we know we need to write about buying boots this season. In our content plan, we would have blog post title ideas that not only answer our ideal buyers questions but help sell the product.
If you answered yes to the questions above, then you need an SEO strategy. A strategy doesn’t have to be a long and drawn-out process—it could be, but it doesn’t have to be.